Augmented (hyper)Reality
Augmented reality as a concept has been round for ages now but there is a surge of interest in it every now and again. Most recently I think that smart-phones with reasonable processing power (read: iPhones, Android) have allowed applications to use augmented reality in a way that is actually useful. This video by Keiichi Matsuda paints a vision of the future. A vision that I, as someone who uses Adblock and skips through every single tv ad, personally finds a little nightmarish: